CollegeWell is a collective of nearly 300 private colleges that offers clear direction to families when saving and paying for college. Most importantly, it offers a Private College 529 Plan, the first of its kind. I was the art director on this project as we created the entire brand from naming, identity and website design to the entire launch campaign. In addition to building the site in Figma, I created all digital assets for the site as well as a series of hand illustrations. We created a brand for CollegeWell and a brand for its product, the 529 Plan. Families can visit CollegeWell.com for guidance and learning or simply enroll in the Plan, a brand within CollegeWell.